Ouch.

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That’s close to an $8,000,000 negative morning.

Why didn’t the shorts cover?

Craft Brew Alliance, Inc Common Stock (BREW) Short Interest

SETTLEMENT DATESHORT INTERESTAVG. DAILY SHARE VOLUMEDAYS TO COVER
10/31/2019875,11299,6028.786089
10/15/2019883,083118,3027.46465
09/30/2019880,611160,2985.493587
09/13/2019927,890224,0254.141904
08/30/2019895,219288,8393.09937
08/15/2019603,868139,7544.320935
07/31/2019677,59673,7349.189736