With $350 million in sales, Glaceau Vitaminwater, was acquired for $4.1 billion in 2007.
The years subsequent to the Vitaminwater purchase saw Coca-Cola’s marketing team do wonders: Vitaminwater went from annual sales of $350 million to more than $1 billion. The sweetened water beverage entered new markets and, by nearly any measure, performed very well. Many touted it as Coca-Cola’s most ambitious and successful purchase to date.
Startup Grind Santa Clarita presents Baron Davis, NBA All-Star, Investor, Entrepreneur, and Founder of The Black Santa Company. Baron shares his journey from the streets of Compton, to founding The Black Santa Company. He shares about his investment in Vitamin Water and his journey through the NBA. Baron challenges us to “make big money but make a bigger impact.” This Startup Grind fireside chat is one you won’t want to miss. Startup Grind Local features incredible talks with entrepreneurs from Startup Grind’s world wide network. Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs.
5 MINUTES ON BLOOMBERG
Baron Davis: Brains, Basketball, and Balling in Business
