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ST. LOUIS — Category leader Everclear Grain Alcohol unveils a new, sophisticated packaging, illustrating the product’s versatility for consumers. The new look will flow into markets nationwide in the later portion of 2018.

“We are excited to introduce Everclear’s new look nationwide,” said Katie Schuette, brand manager. “Through this packaging, our goal is to encompass the simple, high-quality and versatile nature of the product. The brand’s new look is clean and modern – while still maintaining the iconic logo – and more in tune with the way consumers and mixologists use the product in the current craft cocktail culture.”

The new look was created by designer David Cole. He applied a bold and clean design, making the label easier to read in a retail environment and drawing attention to the brand name and key features of the product. “Overall, the aesthetic is modern, yet timeless, with some minor apothecary influences to suggest the purity of the product,” says Cole. “We definitely wanted to maintain the iconic diamond logo that many have come to recognize.”

The modernized packaging lends itself to the Make It Your Own by Everclear online hub, promoting responsible consumption and creative brand usage. Everclear’s clean taste and higher proof make it an ideal blank canvas for creating infusions, liqueurs and bitters. Recipes and more information can be found at www.makeityourown.com.

About Luxco

A leading producer, supplier, importer and bottler of beverage alcohol products, Luxco’s mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Founded in St. Louis in 1958, Luxco remains locally owned and operated by the Lux family. Lux Row Distillers brings the family’s legacy to the heart of Bourbon Country in Bardstown, Kentucky and is now the home of Luxco’s bourbon portfolio, including Rebel Yell, Blood Oath, David Nicholson, and Ezra Brooks. Luxco has also built a new distillery in the highlands of Jalisco, Mexico – Destiladora González Luxco – where the company’s 100 percent agave tequilas, El Mayor and Exotico, will be produced. Luxco’s innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, and other well-recognized brands. For more information about the company and its brands, visit www.luxco.com.

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