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Reed’s Inc. (REED) Announces New Strategic Partnerships

Partnerships Planned to Drive Significant Improvements in Net Margins and Profitability

LOS ANGELES, Dec. 04, 2017 (GLOBE NEWSWIRE) — Reed’s, Inc. (NYSE American:REED), one of the nation’s leading portfolios of handcrafted, all-natural beverages announced that it has secured multi-year contracts with Owen-Illinois as its exclusive glass supplier and R.C. Moore as its primary logistics partner for North America.  The Company also announced the engagement of Gordon Brothers to lead the Company’s process of evaluating and maximizing the value of its operational and non-core assets.

“It was clear when I joined Reed’s that it was critical to streamline the business in order to focus on our core Reed’s and Virgil’s brands to drive growth at higher margins.  After a thorough review of the business, I am pleased to announce the securing of these three world-class partnerships.  We believe their combined efforts will support driving significant improvements in the Company’s profitability, cash flows and net margins in 2018 and beyond.  The improvements from lower glass and logistics costs are expected to begin in early 2018.  As part of the Company’s new strategic direction to focus on moving to an ‘asset-light’ business model, we are partnering with an experienced restructuring firm in Gordon Brothers to lead the process of unlocking value tied to these assets,” commented Val Stalowir, Chief Executive Officer of Reed’s, Inc.

Stefan Freeman, Chief Operating Officer of Reed’s Inc. added, “Working exclusively with Owens-Illinois is going to simplify our supply chain and drive significant cost savings in the largest component of our raw material costs, deliver improved package quality and lower our working capital commitment to glass inventory. After glass, raw materials handling and finished goods delivery costs account for a significant portion of the Company’s annual cash outlay.  By partnering with R.C. Moore and utilizing their supply chain management expertise, significant transportation assets and extensive experience in the beverage industry, I am confident that we will be able to realize significant operational efficiencies and logistics cost savings.”

Maury Herod, Director Americas Business Development of Owens-Illinois stated, “Owens-Illinois is pleased to partner with Reed’s as their exclusive glass container supplier. We are excited to help them expand the reach of their all-natural craft beverages to more and more consumers in our sustainable, high-quality, brand-building glass bottles.  We also look forward to working closely with and supporting the Reed’s team in their efforts to improve the Reed’s and Virgil’s brands’ value and package differentiation in the marketplace through our expertise in embossing and proprietary package design.”

About Owens Illinois, Inc.
Owens-Illinois, Inc. (OI) is the world’s largest glass container manufacturer and preferred partner for many of the world’s leading food and beverage brands. The Company had revenues of $6.7 billion in 2016 and employs more than 27,000 people at 79 plants in 23 countries. With global headquarters in Perrysburg, Ohio, O-I delivers safe, sustainable, pure, iconic, brand-building glass packaging to a growing global marketplace. For more information, visit o-i.com.

About R.C. Moore, Inc.
R.C. Moore, Inc., based in Scarborough, Maine has been in operation for over 60 years, and is a Turn Key Logistics company offering award winning Logistics Services from seven locations.  R.C. Moore has well established distribution relationships with several industry leading beverage companies from the Fortune 500 and boasts overnight delivery access to one third of the US population.  Offering transportation and brokerage services to multinational conglomerates and small family-owned businesses alike, we, the second generation of Moores, value our employees and our customer relationships. From the dispatch office to our drivers and maintenance staff, service is our culture.

About Gordon Brothers
Since 1903, Gordon Brothers (www.gordonbrothers.com) has helped lenders, operating executives, advisors, and investors move forward through change. The firm brings a powerful combination of expertise and capital to clients, developing customized solutions on an integrated or standalone basis across four service areas: valuations, dispositions, operations, and investments. Whether to fuel growth or facilitate strategic consolidation, Gordon Brothers partners with companies in the retail, commercial, industrial and consumer products sectors to put assets to their highest and best use. Gordon Brothers conducts more than $70 billion worth of dispositions and appraisals annually. Gordon Brothers is headquartered in Boston, with 25 offices across four continents. For further information, please contact [email protected]