(Aired morning of 12/7/2018 to an audience estimated at 1.4 million, the No. 1 cable news morning program in total viewers.)

John Rich remembers birthday exchange with Bush 41

Country music star shares a story about a special song he shared with former President George H.W. Bush on his birthday and discusses his Redneck Riviera whiskey on ‘Fox & Friends.’

Nose: Light Vanilla, Butterscotch Sweetness, Caramel with a bright touch of Honey.

Flavor: Smooth Vanilla and the perfect touch of oak. Rich, full palate complexity with approachable sweetness, followed by honey dark stone fruit essence. Rounded out with Earthy grains.

We know what it means to work hard.  That’s why we cut no corners in creating what we can proudly claim as Granny Rich’s favorite shooter. Produced in small batches, using the highest quality ingredients and artfully blended, this is what American Whiskey is all about.  A taste of the good life in every sip, now you, too, can play hard on the Redneck Riviera.

“My team and I worked tirelessly on the creation of Redneck Riviera Whiskey. I wanted an American blend like nothing else on the shelf, and that’s exactly what we got! RR Whiskey is as smooth as it gets, and I’m proud to offer it to America’s ‘Work Hard, Play Hard’ crowd!”  – John Rich

NEWS

Eastside Adds Eight New States of Distribution with M.S. Walker

Eastside Distilling announced that Redneck Riviera Whiskey will be distributed byM.S. Walker throughout the eight major Northeastern states of New York, New Jersey, Massachusetts, Rhode Island, Vermont, New Hampshire and Maine.

Redneck Riviera Whiskey is a joint collaboration between Eastside and John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich.

Jarrett Catalani, Senior Vice President of Sales for Eastside Distilling, said, “This relationship with M.S. Walker for eight key states throughout the Northeast is a major milestone for our company. The Northeast will love the product just as much as the rest of the country has, and M.S. Walker is a top shelf and family-owned distributor with a great base in this territory.”

Redneck Riviera Whiskey is a small batch whiskey with vanilla honey smoothness and a subtle finish that consumers are sure to love. Redneck Riviera Whiskey was crafted by the famed distilling team at Eastside, headed up by Mel Heim and Travis Schoney. The team painstakingly developed what Eastside and John Rich believe is a superb whiskey unlike any other on the market, working over many months, with input from John Rich and friends.

Launched in February 2018, Redneck Riviera Whiskey is now distributed inTexas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, South Carolina, North Dakota, South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois, Michigan, Kansas, Colorado, Nevada, Arizona, Indiana, Maryland,The District of Columbia,New York, New Jersey, Massachusetts, Rhode Island, Vermont, New Hampshire and Maine.

About Redneck Riviera

Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of a honky-tonk bar.

About Eastside Distilling

Eastside Distilling, Inc. has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company is distinguished by its highly decorated product lineup that includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit-infused spirits. Eastside Distilling is the majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s MotherLode Bottling subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company’s products in the market; the Company’s success in obtaining new customers; the Company’s success in product development; the Company’s ability to execute its business model and strategic plans; the Company’s success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company’s filings with the Securities and Exchange Commission (“SEC”), including the financial statements and related information contained in the Company’s Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.

Company Contact:
Eastside Distilling
Steve Shum, CFO
971-888-4264
[email protected]
or
Investors:
Lytham Partners, LLC
Robert Blum, Joe Diaz or Joe Dorame
602-889-9700
[email protected]

(Client)