Call them “weed drinks”, hemp-derived Delta 9 drinks, or “alternate drinks”, the buzz around the category is real. Also, unlike flower, vape, and edibles, THC drinks remain a very small part of dispensary sales less than 2%, whereas HDD9 drinks have found a large “niche” online and at age-gating retailers (and have garnered the interest of large established distributors) in states where legal.
Speakers: Christopher Lackner, Founder/President, Hemp Beverage Alliance. Adam Terry, CEO & co-Founder, Cantrip. Brandon Harshbarger, President, Cheech & Chong. Art Massolo, VP Business Development, Cycling Frog