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Liquid IV, Graduates From Costco.com to Costco Nationwide!


Liquid I.V.’s National Launch at Costco Ushers in a Modern Era of Hydration

EL SEGUNDO, Calif., Jan. 11, 2019 /PRNewswire/ — Liquid I.V., the breakthrough hydration product utilizing the cutting-edge science of Cellular Transport Technology (CTT™), launched nationally in Costco this week. This comes on the heels of their rapid growth on Costco.com and in regional Costco stores, and will provide greater access to the product for Costco members around the U.S.

“What an incredible week in the growth of Liquid I.V. Because of your overwhelming support, we are now at 516 Costcos around the country,” said Liquid I.V. Founder and CEO, Brandin Cohen, in an Instagram story on Monday speaking to the Liquid I.V. community. “We couldn’t be more excited and grateful for this opportunity to get Liquid I.V. into the hands of consumers across the nation and help them live better lives.”

Liquid I.V. is carried in over 20,000 stores across the country, including the world’s leading specialty, big-box and online retailers. The list includes Costco, Whole Foods Market, GNC, CVS, Ralphs, Vons, Albertsons, Safeway, Kroger, and others. Consumers can look forward to the continued growth of the Liquid I.V. product lineup, which will focus on the expansion of natural, non-GMO health and wellness products featuring CTT™.

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LIQUID I.V. Closes $5 Million Round with “A-List” Backing.

With an investor lineup including Scooter Braun and Kygo, amongst an equally impressive list of business and sports leaders, Liquid I.V. assembles for accelerated growth.

MARINA DEL REY, Calif., Aug. 28, 2018 /PRNewswire/ — Liquid I.V., one of the fastest growing CPG brands in the nation, celebrates the close of its $5M Series B funding. With financing led by CircleUp Growth Partners, a leading institutional investment firm based in San Francisco, CA, this latest round brings in TQ Ventures, a group led by SB Projects Founder and entrepreneur Scooter Braun; international music producer, Kygo and his influential manager, Myles Shear; and Washington Nationals centerfielder, Adam Eaton.

These four complete an already impressive list of investors, advisors and Board including former COO of Microsoft, Kevin Turner, co-owner of the Oakland Athletics, Lew Wolff, Gensler Architects CEO Andy Cohen, MVMT CEO Jake Kassan, Jordan Younger of The Balanced Blonde, and CPG retail tycoon Scott Emerson. Liquid I.V. is best known for its Hydration Multiplier, a non-GMO electrolyte drink mix that’s powered by their breakthrough delivery system, Cellular Transport Technology (CTT)™.

Focused on investing in visionary founders, CircleUp Growth Partners leverages their proprietary technology, Helio, to identify innovative brands with differentiated products. “The company’s growth in the past year alone is enough to catch your eye,” said Kiva Dickinson, Partner at CircleUp Growth Partners. “When Helio first flagged Liquid I.V., we were immediately struck by the company’s traction in the market and potential for growth. As we’ve worked more closely with Brandin and the leadership team over the course of this year, we were impressed by their drive to bring a high-quality product backed by powerful science to battle hydration for everyday consumers. We are thrilled to partner with Liquid I.V. on their next chapter.”

Read full press release here.

Breaking News: The Alkaline Water Co*., (Symbol: WTER) to Launch Full CBD Line, Flavored and Sparkling. Read here.

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