WHAT IT TAKES TO OUTWORK YOUR COMPETITION PATRICK TANNOUS,
Two years after launching their loose leaf tea company, Tiesta Tea co-founders Patrick Tannous and Dan Klein arrived at a crossroads. Amid slumping sales, their advisors exhorted the young entrepreneurs to find new retail accounts. Tannous and Klein replied that they’d already visited hundreds of retailers throughout their home market of Chicago and other cities in the Midwest.
“What do you want us to do?” Tannous recounted. “And they looked at us and said, ‘Did you guys go door-to-door in New York?’”
Tannous and Klein hit the road with a “play the numbers” strategy and goal: knock on 500 doors in 25 days and win 50 new accounts. In an interview included in this episode, Tannous explained that the road trip was not only successful,
Sales rumored at near $8 million in 2018.
Tiesta interview starts at the 11:50 mark.