We’ve done swimmingly well with some older names which announced a line extension to include CBD infused offerings. So we are putting together a beverage sub-sector list together that includes names we figure to have the best chance of success. At this early juncture, we have no idea what type of reception CBD beverages will have or even how they will be priced – so this is somewhat of a roll of the dice!
To take advantage of the recent market weakness, we are adding The Alkaline Water Company (WTER) $3.20, Eastside Distilling (EAST) $6.20 and Life on Earth (LFER) $0.26 to our Focus List (names we are ‘extra’ partial to).
We have previously added Celcius Holdings (CELH) to the Focus List @ $4.18 and New Age Beverages (NBEV) to the Focus List @ $3.50.
New Age Beverages (NBEV) (a past client) is an example shows how partial investors currently are to the potential. A long and winding road but $0.30 to near $10? – the road can twist all it wants.
Another example and a current client is The Alkaline Water Company (WTER). This company has dually benefited from rapidly growing sales from basically nothing four years ago, to $8.6 million in the most recent quarter. Simply amazing.
The most important thing to remember is if they haven’t had success with their current brands, odds are they won’t have much success by infusing them with CBD, or Hemp or THC.
On the flip side if they have a brand which already has ‘proof of concept’ (aka sales) there is a very good chance that they will see expanded sales. Think when Ketel One came out with Ketel One Citroen, which makes for a great Lemon Drop. It’s just a logical brand extension.
We are going to get a bit clever and have two lists. One will be companies with announced CBD plans and the other list of Companies which we think ‘may’ announce plans. This way we ‘may’ benefit by being involved pre-news. Purely our imagination, be advised! The list will be constantly growing as new companies are being formed daily to exploit the category.
‘May’ Announce List:
East Side Distilling (EAST)
Life On Earth (LFER)
We are working on a CBD industry report plus freestanding reports on EAST, NBEV and WTER. All good companies on their own right.
We already have two recent reports on LFER, which has a very exciting business model and is Incubating early-stage brands acquired primarily with stock, much like NBEV did when it was trading at $0.50.
Updated Report Life On Earth (LFER) $0.30. Revenues Up 51% (Nov 2018)
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Similar to VC investing, where one extremely successful investment can make up for a portfolio of losers, not finding that big winner can result in the complete loss of your entire portfolio regardless of how well diversified.
Current clients include the Alkaline Water Co., Life On Earth. Past clients include New Age Beverages and Eastside Distilling.
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