1. Top Two Performing Beverage Stock Gained in Excess of 100%
2. The Alkaline Water Co. (WTER) Now in all Publix Supermarkets.
3. Adding ForeverGreen (FVRG) to Watch List.
4. Beverage Incubator Life On Earth (LFER) Makes 3rd Acquisition.
The top-performing beverage stock was The Alkaline Water Co. (WTER) a client with a gain of 197% in the trailing 12 months, lucky us! Website.
The second best performing beverage stock was New Age Beverages (NBEV) a past client with a gain of 124%. New Age was our first beverage industry client actually, which we discovered in 2016.
At the time it was trading at $0.31 and a market capitalization near $5 million. Today New Age has a market value in excess of $400 million.
News out today, that Alkaline88 is now in nearly every Publix store. As a famous Wall Street trader once said, “you had what it took to get into my office; the real question is whether you got what it takes to stay.”
Getting on the shelves of any prestigious retailer is no guarantee they’ll stay on the shelves. It has to sell, or it’s gone. So it’s gratifying (and calming) to see that after initially getting into Publix Supermarkets, one of the top ten chains in the industry – that they are now in every store.
ForeverGreen (FVRG), to Release CBD Beverage Formulation, Initiating Coverage.
Marijuana & Beverage Stock Review, Initiate Coverage.
While diet trends come and go, the rapid rise of the ketogenic diet represents a new variation on the evergreen low-carb approach to nutrition. Proponents of the diet claim it can bring significant weight loss, alleviate health problems like chronic pain and diabetes, and renew energy through an extreme high-fat approach to eating; despite its restrictive nature, it’s a fast riser in the meal replacement category.
Turnaround Candidate ForeverGreen’s (FVRG) $0.12 recently launched KetonX, has the potential to be the top selling brand in its portfolio of healthy alternative beverages.
Our Initial Report can be found here.
In addition to KetonX, in late December the ForeverGreen announced formulating a line of products, specifically utilizing CBD for human wellness. They believe that they can incorporate CBD into some of their existing product lines and are in ongoing discussions to add new products that may benefit from the addition of CBD.
*Life On Earth, Inc. (LFER) acquires another brand in the All Natural and Organic beverage category which is the fastest growing segment of the beverage category.
*The Wild Poppy Brand will add immediately to LFER’S current revenues.
*Distribution Synergies with regards to working with UNFI and KeHE among other DSD channels will be a top priority.
*Supply Chain Synergies. LFER will now have four brands in which to negotiate with consolidated vendors and bottlers and in multiple areas of the country for better logistics and efficiencies.
*Enhanced Social Media presence for LFER as well as its brands.
Disclaimer: Institutional Analyst Inc., has opted to exclude specific disclaimers at the bottom of every newsletter we publish as it often exceeded the length of our letters by 4X. Our company disclaimers can now be found on every report or progress update report we author – at the bottom of the report in a readable sized font. Required reading, we play nice with nearly every company we report on, because they are either client or we would like them to be a client, so impartial we are not.
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